By trademarking your company’s name, you are protecting the brand, its reputation, and your ideas, all of which you undoubtedly invested a great deal of blood, sweat, and tear working on. And while the trademarking process itself will take time in all areas considered, nothing would be worse than not protecting your brand and potentially be faced with an infringement lawsuit from a larger company.
- It identifies the product and its origin
- It proposes to guarantee its quality
- It advertises the product. The trademark represents the product
- It creates an image of the product in the minds of the public particularly the consumers or the prospective consumers of such goods